Bingo Giant in Partnership With New ITV Show

British based online gambling leader Gala Coral, Gala Bingo's entertainment division will be sponsoring a new flagship talk show by ITV called "Mrs. Osbourne's Presents" and will be appropriately hosted by the show's namesake, the current X-Factor judge and well-known TV Personality, Mrs. Sharon Osbourne.

The deal will promote the Brand of Gala during the entire run of the 40 episode show, which will serve as one of ITV's new flagship program with the use of branded trailers, interactive features, online tie-ins and mobile interactive sponsorship bumpers. According to Ms. Kate Howe, the Marketing Director of Gala, that the whole agreement presents them a very good advertising opportunity.

The new talk show is aimed at a broader bingo playing market and will easily reach Gala's existing members through the power of Mass media and can attract potential new customers. MediaVest Manchester, which will be primarily responsible for the show's operation said that it very much welcomed the partnership with Director Rebecca O'Malley, who is the show's Associate Broadcast Director. It is an honor to be working with a well-known group such as Gala. It is a great concept which mixes fun entertainment and the opportunity to win good money.

The show will debut on ITV on August 29,2006.